People who don’t like losing money in the stock market are often described as “risk-averse”. In reality, behavioral scientists will say that you may not be RISK averse, but rather LOSS averse. There is a difference, and it matters when you are designing your financial plan. Las Vegas is loaded with people who are not risk averse. In fact, they take pleasure in taking a risk. But all of them are LOSS averse. Today, we’ll clearly define the difference and why you need to know it when determining HOW to allocate your investments for retirement, and it may SHOCK you! Then health insurance and Medicare expert Shelley Grandidge joins us for the Q & A. An important show you don’t want to miss….MASTERING MONEY is on the air!!